I’ve been busy writing to meet my publisher deadline, so reviewing feedback from a survey I put out to my readers has finally reached the top of my to-do list. Surveys are one way an author can keep in touch with their audience to keep updated on their readers preferences.
Keeping in tune with your target audience takes an effort. What do they want to read next? Is what you write meeting their expectations? What other authors do they enjoy reading?
All of this gives the writer better insight into what their readers like, and it helps the writer know if they are actually promoting their stories to the correct newsletter audience.
So, I did a short survey of my subscribers to see if I was right for them as an author. Thankfully, it seems I am. Yay!
However, it’s always a good idea to reach out to your peeps to be sure you’re on the correct path to have your stories meet their needs. I believe it’s also good for both readers and writers to see how real feedback supports industry news they may have heard of pertaining to the questions I asked. I won’t go into what the book industry claims here. My focus is on my readership.
I shared the results in my recent newsletter, and by the way, if you aren’t a subscriber consider signing up.
Here are the highlights of what I learned from my community of readers. Over 150 people took the time to complete my survey. My thanks to them for giving me a few moments of their time. I know how busy we all are these day, so I appreciate it. The results may vary from author to author, but the information may still be of interest to you.
I wanted to know the percentage of people who use digital books vs print. I wasn’t overly surprised by the result–digital won out.
I was also curious to see which was their preferred e-reader. Kindle won by a landslide. In the “other” category were Kobo, the Kindle app, PDF on a computer, and ePub in Overdrive.
I decided to explore what they’ve been reading in the past six months. Which genre had they been devouring? Paranormal romance. The “other” category showed erotica as a big draw for readers, followed by mystery, detective, and Christian. Specific paranormals mentioned were shifters, vampires, werewolves, and witches. This made me pretty happy, since it meant what I’ve been publishing fits their reading preferences.
Like many authors I know, I like to write in different genres/sub-genres, so I also wanted to know what other areas my subscribers would consider reading. This was a very cool revelation for me–erotica and cozy mystery! The “other” category consisted of historical romances, cowboys, horror, action, and dystopian.
I got into specific author preferences in the survey, too. I find it useful to see which authors my subscribers enjoy. The bonus is I now have an amazing list of to-be-read books!
I’ll be sharing their author list in my upcoming newsletters, so if you’re curious who made the list–